The Institute of Market Agents South Africa (IMASA) is a national organisation established in 1945 to represent market agents operating within South Africa’s fresh produce markets.
IMASA serves as a unified voice for market agencies and agents, ensuring professional standards, fair trading practices, and effective collaboration across the agricultural value chain.
Advocating for market agents at national and industry levels.
Supporting improvements in fresh produce market systems.
Working with government and stakeholders to strengthen agriculture.
IMASA plays a critical role in maintaining South Africa’s food supply chain. Market agents ensure efficient distribution of fresh produce from farmers to consumers, contributing significantly to national food security.
Through legal advocacy, infrastructure engagement, and industry leadership, IMASA continues to protect and improve fresh produce markets across the country.
Email: imasa.nationalcommittee@gmail.com
Phone: +27 60 862 7096
Pretoria, South Africa